2007:
A
GRAPHIC
DESIGN
STUDIO
CATEGORIES —
71
Ayer Rajah
Crescent
#07-22
Singapore
139951
T. +65 6227 1314
F. +65 6227 1892

DESIGN FOR ENTERPRISES

Design for Enterprises, as its name suggest is an initiative by Design Singapore and two others to promote design thinking for small and medium enterprises.

The logo is a geometric interplay of form and pattern, with the visible faces of the cube representing the tripartite initiative. By re-assembling and rotating the six square faces of the cube, new icons and identifiers representing programmes as well as a set of alphabets are constructed.

DFE-1DFE-2The faces of the cube are rotated, sheared, flipped or repositioned within the specified grid to create an icon for one of DFE's scheme's – Design Excel.The faces of the cube are rotated, sheared, flipped or repositioned within the specified grid to create an icon for one of DFE's scheme's – Design Excel.The toolkit that transforms the logo into an actual box with information cards on the schemes.The toolkit that transforms the logo into an actual box with information cards on the schemes.The set of cards communicates the essence of the scheme and uses figures to separate the companies that use design from those that do not. More cards can be added to build on the content.The set of cards communicates the essence of the scheme and uses figures to separate the companies that use design from those that do not. More cards can be added to build on the content.DFE-7DFE-9DFE-10DFE-11With a high degree of flexibility, the comprehensive corporate identity manual is designed to set guidelines for future communications.With a high degree of flexibility, the comprehensive corporate identity manual is designed to set guidelines for future communications.DFE-4Identity manual book 1: Everything about the logo.Identity manual book 1: Everything about the logo.DFE-14DFE-15DFE-16DFE-17DFE-18DFE-19Identity manual book 2: Grids, typography and application of identity using design examples.Identity manual book 2: Grids, typography and application of identity using design examples.DFE-21DFE-22DFE-23DFE-24DFE-25DFE-26DFE-27The same hexagonal unit tessellated – creating a wordless expression of the brand wallpaper.The same hexagonal unit tessellated – creating a wordless expression of the brand wallpaper.
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