DESIGN FOR ENTERPRISESDesign for Enterprises, as its name suggest is an initiative by Design Singapore and two others to promote design thinking for small and medium enterprises. The logo is a geometric interplay of form and pattern, with the visible faces of the cube representing the tripartite initiative. By re-assembling and rotating the six square faces of the cube, new icons and identifiers representing programmes as well as a set of alphabets are constructed. |
   The faces of the cube are rotated, sheared, flipped or repositioned within the specified grid to create an icon for one of DFE's scheme's – Design Excel. The toolkit that transforms the logo into an actual box with information cards on the schemes. The set of cards communicates the essence of the scheme and uses figures to separate the companies that use design from those that do not. More cards can be added to build on the content.     With a high degree of flexibility, the comprehensive corporate identity manual is designed to set guidelines for future communications.  Identity manual book 1: Everything about the logo.       Identity manual book 2: Grids, typography and application of identity using design examples.        The same hexagonal unit tessellated – creating a wordless expression of the brand wallpaper.
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